Trademark Registrations

A trademark is the registration of a word, name, symbol, device or any combination of those, adopted and used by a manufacturer or merchant to identify goods and distinguish them from those manufactured or sold by others or by another person on goods produced by his or her labor.

Trademarks vs. Servicemarks

Although the term “trademark” is often used to refer to both trademarks and service marks, the two marks serve different purposes. A trademark is used to identify goods made or sold. A service mark is used to identify services rendered. Vermont does not register service marks. Under Vermont law,(9 V.S.A. Ch. 71) a trademark cannot be used for services. The proprietary name of a rendered service may be protected by registering the name as a trade name (DBA).

State vs. Federal Trademarks

Trademarks can be registered at both the state and federal level. The federal trademark law may preempt Vermont’s own law on trademarks in many cases; nevertheless, many legal experts believe that state registration of trademarks will serve to establish the date on which the mark’s use began more efficiently than other methods.

“TM” and “SM” Symbols

The symbols “TM” for tradename and “SM” for “service mark” may be used to indicate that the owner claims rights to a mark, regardless of whether the mark is registered at the state or the federal level. The use of the “TM” or “SM” designations only serve to inform the public that a word, logo, slogan, design, etc., is being used as a mark and reflects the owner’s intent to claim trademark rights in the mark. However, the use of these symbols themselves does not guarantee that the owner’s mark will be protected under trademark laws.  For more information regarding trademark symbols, please see

Registering a Trademark

The application process consists of paying a fee and submitting the appropriate application below.  

We may decline to register a trademark for a number of reasons. Flags, coats of arms, or other insignia of the United States or any state, municipality, or foreign country may not be included in the trademark, nor may portraits of living individuals, except with their written consent.

A trademark will be rejected if it represents a service, it might cause confusion or mistake in the minds of the public, if they are scandalous or immoral, or if they merely contain the name of a person or words descriptive of merchandise.

For a complete list of reasons that we may decline to register your trademark, please see our Trademark Suitability Standards.

Vermont Trademark Registration Form


A trademark registration is good for 10 years, and may be renewed by filing a renewal application within the year prior to the expiration of the 10-year period.

The ownership of trademarks may be transfered to others upon the filing of the form (below) with the required filing fee.

Vermont Trademark Assignment Form

Please see “Trademark FAQs” for more information

This page was last updated: 2015-11-06